When we began exploring coffee packaging, we believed that color would help customers identify the various coffee regions and choose a coffee quickly when they came to buy more coffee. Tell us about the colors chosen for the bags and the different coffee offerings. Since she lived and breathed our caffe lifestyle as a barista, who better to understand and help us design our coffee bags with her direct emotional connection to Caffe Luxxe? We worked with one of our baristas back in the day named Martina D’Alessandro who also happens to be a graphic designer and illustrator. So we wanted to share this happy color with as many people as possible. There is a magical energy there with the sun shimmering on the sea, and the yellow we chose to be one of our lead brand colors reminds me of the color of the sun in Positano which makes me really happy every time I see it. One of my personal favorite spots in the entire world is Positano on the Amalfi Coast. So with respect to our color palette, utilizing our Italian inspiration, we chose similar colors of traditional Italian pottery and ceramics as our family of hues and saturations all lead by our signature brand color we call “Italian sunshine yellow.” Espresso and Italy are very fond memories for Mark (my best friend and business partner) and I, traveling from caffe to caffe in city after city throughout Italy. Create a color code to help customers begin to identify regionality for our single origin offers.Create a color palette that represents the Italian caffe lifestyle that we admire.We wanted to accomplish a few objectives: It actually hasn’t changed much, as our philosophy was to always stay classic and timeless in everything that we do. We introduced our packaging when we started roasting coffee at the very beginning. Tell us about your packaging-when did it debut? He is as much of a Caffe Luxxe family member as are our baristi.īy the way, you can also follow Ollie on Instagram at if you somehow don’t get enough of him on our regular channel. This is simply to help break the ice and spark a conversation with new customers who may be visiting for the first time: “What’s up with the dog picture, is it real?” and also a friendly reminder to people that oftentimes it’s the simple things in life that can put a smile on your face. We also have a photo of Ollie at all of our caffes on our bars. I’ve always loved the Samoyed breed because of their friendly and floofy nature, and in fact, Ollie’s uncle was named Sammy, who was our original mascot from the beginning when we opened our first caffe over 15 years ago. He loves hanging out front to greet our coffee friends while I’m inside working. Thank you for noticing Ollie! He is our Caffe Luxxe mascot, and he often travels with me to and from the caffes and roastery. Tell us about the Samoyed we see and admire on Caffe Luxxe’s Instagram. The blend can also be ordered online.A post shared by OllieCaffeLuxxe we talk about packaging and design, can we first talk about your beautiful dog. “It is an iterative process of testing, tasting, taking meticulous notes, blending and then re-blending, and comparing those notes against the goals we are trying to achieve” said the owners. Thirteen years later, they expanded that dream to Montecito, opening Caffe Luxxe on May 11.Īs a “hello” to their new home, the Luxxe team created a limited-edition Montecito Blend. Returning to their Southern California roots, Los Angeles seemed like the place to make their dream come true. “Create a neighborhood café that felt luxurious while still being warm and inviting, to source and craft the best coffees in the world.”įor the next six years, they saved and planned until finally pulling the trigger when Wain found himself out of a job and ready to take a risk. “We realized instantly what we wanted to do together,” they explained. The coffee was indeed delicious, but something was missing: luxury. While Chau was visiting Wain in Seattle, where he was working at Microsoft, they explored Wain’s favorite coffee shops. “We grew to love that welcoming, communal experience of gathering with old friends, and meeting new ones, over a cup of coffee.”Īfter drinking many cups together during their time at USC’s business school, the duo went their separate ways in the corporate world. “When you live in a very large city, it can be easy to feel like just another nameless person,” said Chau. “It’s such a beautiful and inviting place,” said said the pair of owners in an email interview, explaining that it reminds him of why they started the “approachable luxury” concept: “to offer the highest quality espresso and coffee with a friendly and genuine approach.”Ĭoffee has always been more than just a pick-me-up for these two. After opening five successful Los Angeles locations, Caffe Luxxe owners Mark Wain and Gary Chau are now serving their coffeehouse formula in Montecito.
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